Merck + Mondo Guerra


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In collaboration with Cohn & Wolfe we produced, knit and installed Positivitrees, a yarn installation designed by Project Runway star Mondo Guerra for Merck’s Project IDesign at the 2016 U.S. Conference on AIDS in Miami, Florida.

This project is an example of a full-service production on a rush schedule.  The design pushes the envelope on our technical constraints with hand-sewn appliqués to meet the client’s desired look. We remotely recruited an on-site team to scout locations, measure, take-down and ship panels to the client. We also recruited a team to travel across the country to personally deliver and expertly install the installation, despite a last-minute Zika virus travel ban on Lorna and Jill. Knits for Life delivers the highest level of professionalism, work ethic and quality where it counts.

POZ magazine nominated the installation for a POZ Award for Best in Visual Arts. Installed in a high-traffic area, the installation was also a success on social media with hundreds of tagged photographs posted. Each panel may be reused or repurposed.

Stats:

6 trees each 10 feet tall, 3 feet around.

Durable acrylic yarn.

2 weeks to construct, 1 day to install, 1 day to take down.

On view September 13 – 19, 2016.

Hundreds of tagged of photographs taken by conference attendees.

Technical info:

Hand loomed on a vintage Brother KH-270 KnitKing bulky gauge knitting machine.

Hand entered electronic knitting chart, stitch by stitch. Hand calculated placement of each motif.

Stranded color work “fake intarsia” knitting.

Hand sewn appliqués to achieve 3 colors per knit row.

Secured with light-duty staples.


Positivitrees yarn installation Merck IDesign Mondo Guerra Knits for Life Lorna Watt Jill Watt yarn bomb Positivitrees yarn installation Merck IDesign Mondo Guerra Knits for Life Lorna Watt Jill Watt yarn bomb Positivitrees yarn installation Merck IDesign Mondo Guerra Knits for Life Lorna Watt Jill Watt yarn bomb Positivitrees yarn installation Merck IDesign Mondo Guerra Knits for Life Lorna Watt Jill Watt yarn bomb

 

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