If yarnbombing is a waste of time and materials, then why don’t aerosol artists get flack for not touching up house paint jobs instead of painting street walls? Because art. True, yarnbombing is more temporary and removable. But even Scotch Guarded yarnbombs don’t seem clean after a good wash and dry. Unless they’ve been indoors. And that’s just where our Old Navy truck yarnbomb was all through the holiday season. So when the Old Navy team asked us to repurpose the yarnbomb into memorabilia for the office, we put every usable scrap to work.
We split, washed, dried, and sewed the truck yarnbomb into 8 pillows, 8 Christmas stockings, a large blanket, and one zippered pouch. What a haul! Only the doors and bumpers weren’t salvageable, as they were all loved up by playful shoppers. Can you guess which items were what?
All the tires and tailgate snowflakes became pillows, the hood a blanket, the truck bed sides sliced up and folded down into cuffed stockings, and the back bumper stitched into the pouch. We backed the pillows and blanket with felt fabric, and the blanket is lined with double-sided interfacing so it’s has a quilted look. Plus, of course they kept the fuzzy dice from the mirror.
In just two weeks we designed all the items, rounded up additional materials, doctored up the truck and brought the souvenirs to life. Since it was all an afterthought, it’s fun to know we don’t even need to design a yarnbomb with repurposing in mind to get such a good result.
See you next time!
Lorna & Jill