How do you engage 25,000 people in one day? That was Visit Oakland‘s dilemma for the Oakland Raiders 2015 season opener at the Oakland Coliseum. Visit Oakland reached out to us to design a concept for both sides of the pedestrian bridge between the Coliseum and the BART rail station. Our guidelines: use this string art installation as our inspiration, maximize longevity, use Oakland’s team colors, use shapes that reference Oakland, add hashtags, and cover 150 feet over just two days.
KNITS FOR LIFE 